This blog is normally about people food, but when I saw this article in the Wall Street Journal by Anjali Cordeiro about vitamin-infused water for DOGS, I had to comment.
First there was the bottled water craze. There were water sommeliers at restaurants with haute cuisine. Then bottled water manufacturers realized that if they pumped their municipal water with vitamins and electrolytes and gave it a catchy name, they could charge upwards of $4 for what is essentially tap water.
But this is just too much. Cott Corp. came out with a line of vitamin waters called FortiFido (you have to give them credit for creativity) including a peanut-butter-flavored water fortified with calcium for healthy bones. There’s also a healthy skin blend and a healthy joints blend. Another company, PetSmart, is selling vitamin tablets that can be dissolved in water for doggies. Now, when you take your handful of pills in the morning, you can reach over and give Fido and Fluffy theirs, too.
Before I go on, I have to disclose something. Yes, I do give supplements to my dog. Nicky, our faithful German Shepherd, has pretty bad arthritis. I give her a couple of tablets of glucosamine to aid her joints. And my cat Filin gets a few drops of cod liver oil packed with Omega-3s in his food so that his fur will shine.
Sigh. So I guess I’m perfect consumer for these doggie gimmicks. I’ll see you at the pet shop buying vitamin-infused water for my dog.