For Christmas, I put together this rub and gave it away to friends and family. My sister and mom rubbed it all over a fresh, organic chicken a few days before roasting and the result was amazing. Buy your spices in the Mexican/Latino/Hispanic section of the grocery store where they are sold in larger quantities in plastic bags. They are much more economical that way.
Cocoa Spiced Rustic Rub
1/2 cup paprika
1/2 tsp cayenne pepper
5 Tbsp. black pepper
6 Tbsp. onion powder
3 Tbsp. salt
2 1/2 Tbsp. dried oregano
2 1/2 Tbsp. dried thyme
3 Tbsp. packed dark brown sugar
1/4 cup unsweetened cocoa (not Dutch-process)
Combine all ingredients in a medium bowl until blended. Store in an airtight container. Makes about 3 3/4 cups.
*From Enlightened Chocolate, by Camilla V. Saulsbury