For some excellent consumer direct tips, head to the Free Run blog over at Juice Box | Direct, a company that specializes in direct-to-consumer sales in the wine industry headed by Kristi Taaffe. Some examples?
1. Update your customers’ contact and credit card data with a simple phone call.
2. Get to know your club members and surprise them on birthdays or anniversaries.
3. When calling your customers, conduct a simple survey to get feedback on your wine club program or tasting room.
Check out her blog for more great tips!