A news report published today states that more than 10 million liters of “Chianti, Toscana IGT, Brunello di Montalcino, and Rosso di Montalcino have been “cut,” i.e., blended, with wines of inferior quality,” according to VinoWire.
Fortunately, the wine was confiscated by officials before it made it into the U.S., but I’m sure that there is PLENTY of adulterated Italian wine on the market.
Who gets hurt when the Italian winemakers/companies do something like this?
The Italian winemakers and companies.
In the wine industry, brands and trust are everything. When Italian wine gets tagged as potentially fake, wary consumers who are already watching their dollars are more likely to turn elsewhere. I had a bottle of Brunello di Montalcino DOCG the other day, and although it had the characteristic sour red fruits and medium tannins, the high acidity and dusty notes, I’m now wary of what in the world was in my glass… Not good, not good. Italians, take note.
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